DBJ Associates brings a unique hands-on perspective to your firms high stakes effort to create and implement effective Transformational Distribution Strategies. 

Relying on the experience of its principal and its network of industry professionals, DBJ Associates focuses on providing your organization a combination of strategic and tactical planning development approaches enabling senior executives to gain consensus and support for new concepts and approaches. 

As a full-service integrated strategy, sales and marketing resource, DBJ Associates is dedicated to the financial community, its advisors and entrepreneurs.  Our primary goal is to introduce them to the competitive advantage that leveraging Web 2.0 and other social networking technologies will provide. 

We also provide a complementary capability to other service providers such as advertising agencies, public relations firms and distributors who need additional hands and expertise for a project. Each of our independent writers, researchers, planning strategists, designers and web developers has more than 15 years of professional experience, primarily in the financial industry.

We provide a broad menu of strategic, technological and creative solutions, including:

Transformational Distribution Strategies

Innovative Internet Solutions

  • Search Engine Optimization strategies
    • Establish and evaluate website programming and content for advanced SEO
    • Adjust and intensify page specific target words, terms and meta descriptions
    • Develop Robust Htag., Alt tags and long descriptions
    • Develop ROR and XML sitemaps
    • Develop URL list and recommendations for renaming links 
  • Content analysis, management and consulting
    • We’ll work with your team on a semantic optimization strategy, plus cross linking
    • Integrate Website Analytics
    • Setup, track Analytic goal conversions to measure how your site meets objectives
    • Embed semantic optimization throughout site 
  • Web design, hosting and development
    • Site evaluation and refresh
    • Take your web strategy to the next level with custom content management systems and online applications
    • Evaluate and develop better metrics for your success
    • Competitive comparison 
  • Online campaigns
    • PPC
    • Web 2.0 Guerrilla Marketing: Form boards, Blog, Social Networking (Facebook, LinkedIn)
    • Affiliate marketing 
    • Online press release 
  • E-mail marketing strategy
    • Develop metric and strategy to boost conversion rates
    • Create and monitor drive plans to improve metrics

Product Distribution Assessment and Strategy Development

  • Product Distribution Assessment and Strategy Development
    • Sales team structure and effectiveness analysis 
    • Distributor financial, gross and net sales potential
    • Distributor opportunity analysis
    • Product cross-sell potential
    • Sales management and team sales goal setting
    • Identification of top performers, based on opportunity
    • Resource alignment
  • Value-Added Financial and Client Retention Programs
    • Custom designed, in conjunction with you, for your specific and unique needs! 
    • The Art & Science of Practice (or Sales) Management
    • Bridging the gap between what organizations offer and customers crave
    • The Leadership Dynamic — How To Harness the Power of Leadership to Create Extraordinary Organizations
  • Strategic planning
    • Business strategy and planning
    • Client based analysis and segmentation
    • Competitive analysis
    • Strategic growth planning 
    • Marketing diagnostics and planning
    • Client acquisition, engagement and retention programs
    • Referral generation campaigns
    • Talent acquisition and development programs

Integrated Marketing Communications

  •  Integrated Marketing Communications
    • Communications audits
    • Visual brand identity design
    • Sales collateral 
    • Advertising and public relations 
    • Web development and hosting
    • Newsletters, feature articles, white papers, and blogs
    • Podcasts, text marketing, email, and webinars 
  • Advertising and public relations
  • Brand Development
    • Visual brand identity design
    • Brand positioning
    • Messaging platform
    • Client experience mapping
  • Fully integrated communications programs
    • Presentation and editorial support
    • Internet strategies and design

DBJ Associates is truly your single source to meet all of your distribution, sales, marketing and product positioning needs. We are the only firm dedicated to the study and application of Web 2.0 and social networking technologies to enhance sales for the financial services industry.  Our solutions and insights have provided executives, managers, financial managers, marketers and line employees with the answers they need to make the strategic decisions necessary to help a firm achieve its goals. In every case, our efforts helped clients raise brand awareness, energize and focus their marketing efforts, attract new business and improve their bottom-line through measureable results.

We’d like to do the same for you.

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