By D. Bruce Johnston, President & CEO, Advisolocity
Social media agency Advisolocity was invited this week to join a new leadership council that aims to cultivate and communicate the best practices of a growing number of social-media minded investment marketers, service providers and financial advisors.
The SocialTurns Council is made up of specialists from the fields of compliance, marketing, technology and financial services.
As one of the group’s founding members, Advisolocity joins industry leaders:
- Pat Allen, Principal, Rock The Boat Marketing
- Debbi Corej, VP of Compliance, Prudential
- Julie Gebert, AVP of Compliance, Cambridge
- Kip Gregory, Principal, The Gregory Group
- Bruce Johnston, President & CEO, Advisolicity
- Kristen Luke, Principal, Wealth Management Marketing
- Christina L. Nelson, Senior Editor, Financial Planning Association
- Stephanie Sammons, CEO, WiredAdvisor
- Stephen Selby, Director of Regulatory Services, LIMRA
- Pete Chiccino, EVP and CIO, The Bancorp Bank
The rationale for the group includes the following excerpt from its mission statement:
“Social media has so much to offer the financial services industry yet education, awareness and questions are holding it back. Our hope is that by bringing together industry experts, passionate users and those standing on the sidelines that we will be able to accelerate the adoption of social media.”
A group spokesperson added, “In the last few weeks we’ve invited users to sign-up for the preview and the reaction has been tremendous. To date we’ve had almost 500 users join SocialTurns from 13 different countries and the discussions are off and running ranging from enterprise social media adoption, to FourSquare, to employee guidelines.”
As president and CEO of Advisolocity, I would like to personally invite you to join the pre-release of SocialTurns.com. The site will go live to the public soon and I would like you to have a chance for a first look at the community and to join the conversation. Simply e-mail me here for a user name and password.



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